Paul Bowers posted this “Theory of Change” for museums, I greatly like it, I do wonder if museum people agree with it or are even doing it already.
Museums today describe their impact in overreaching isolationist terms. This exhibition will create science literacy. This gallery will create artistic excellence…
The basic logic is really simple; working backwards to define the conditions in which the goal you seek will simply ‘be’
Define your end goal — what is the eventual outcome you’re trying to achieve?
Write down the pre-requisites for this occurring
Write down the pre-requisites for these occurring
Continue until your organisation / project appears.
Ear Zow Digital