http://androidspin.com/2010/06/30/qualcomm-set-to-release-sdk-for-augmented-reality/
Qualcomm is making plans to release their SDK this Fall, to improve Augmented Reality games in the Android Market. Mattell has created the popular Rock ‘Em Sock ‘Em game that utilizes Augmented Reality as a proof of concept , and Unity is hopping on the wagon as soon as this SDK is released.